Emma, London
"I used to work with Alison at one of her previous styling roles, not only is she a lovely person she can make you look and feel amazing. The quote about looking in the mirror and saying 'I look like a proper person again' that's me and I really did whisper that to myself after trying on one of the outfit suggestions 😂
I did Alison's online personal styling service. We discussed my body shape, what I did and didn't like and gave her some ideas about the type of fashion I aspire to. A few days later I got back a bible (ps: not a real bible) of so so many outfit ideas! I love looking through them and it's given me confidence to know I'm going to choose the right shapes that look good on me when I go shopping or online.
I love how I feel wearing my new outfits "
Niki, Edinburgh
"I absolutely love it and want to buy most things instantly!!
Also I was just thinking about you because I LOVE rocking my new outfits. I’ve just been to an international women’s day event wearing my red Zara jumper, leopard scarf, jeans & Chelsea boots and got loads of comments about the colour suiting me, scarf etc.
I normally dread these events and picking what to wear but this time I had a choice of outfits I could have confidently chosen and felt good in - thank you!"
Cathy, Durham
"My wardrobe now looks much more appealing! I can't thank you enough for all of your help, you've not just reinvigorated my wardrobe, you've also reignited my love of building an outfit not just throwing on jeans and a striped t-shirt. I rocked the pink coat yesterday and it makes me feel amazing! And wow I am noticed in a great way, honestly such a great big boost!
This evening I plan to sit with a glass of wine and indulge myself in a thorough look through and a bit of a shop!!!!!
Charlotte, Peebles
"A while ago I posted online looking for a stylist and this lead me to THE AMAZING Alison McDougal. Alison used to be Co-Founder and Creative Lead of M&S's Personal Styling Platform. She has now set up “alison.style” and WOW she’s good. I went to her having just had a baby and feeling I needed a style overhaul which suited my new life. She made me up a 16 page capsule wardrobe selection just like a page from a magazine with all the things I should go for that would suit my shape, colour and lifestyle. Everything was suited to exactly what I wanted which was a day to day look, suitable for a busy Mum but yet stylish and above all....slimming! The best bit is that most of the items recommended were under £40!! She explains everything so you really understand what goes with what and above all, she works with you until you love every single item!! Can not recommend her highly enough she’s wonderful!"
Laura, Scottish Borders
"OMG, I honestly can’t tell you how much I love everything in the style file! I was a bit worried as I’m such a creature of habit when it comes to what I buy and wear. However I don’t think there is one thing that I don’t like! Which is obvs going to cause a slight issue as I want it all!!!!!!!! Jeans are at the top of my shopping list! Thank you so much, I’m excited about going shopping and I’ve not felt like that for a long time! I can’t wait to not look and feel like a frumpy mum!!!"
Kate, Edinburgh
"Colour wise, I love the apple green and peach that you have brought in, as well as the yellow. I would probably not have chosen the powder blue/fuschia colours before so I will give these ago, perhaps starting wth a scarf and working up to something bigger!!
I love the mix of brands and price tags that you have chosen as well. I tend not to have as much to splurge these days but happy to for investment pieces so this is an excellent combo.
Overall I think you’ve done a fantastic job of giving me pieces that could work for casual and/or work, and have given me some great ideas on how to mix and match these colour and style wise. Perfect!!!! 🏻 (oh and that occasion Coast dress is BEAUTIFUL, I just need an excuse to wear it now).
Thanks so much again!!! Feeling excited rather than bored about my wardrobe now. Whoop!"