HANNA FIEDLER / In Conversation With Alison McDougal

‘Today we kickstart Conversations, an interview series where we’ll be canvasing the voices of leading women who are a daily source of inspiration for us, strong women who celebrate the individual as well as the community around them.’
— María José Contreras, Hanna Fiedler.com
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Click here to read the interview in full.

I met Hanna Fiedler at a networking event a few months ago, I was instantly drawn to her after hearing her introduction to her Womenswear Brand as she seemed so passionate and so powerful on her mission to provide consciously created designs that are timeless, of the highest quality and made to flatter and enhance the female form. I was so honoured when Hanna asked if I would like to be featured in her interview series, In Conversation With. Click here to read the interview in full.

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‘How would you define success in your life today?’

‘That’s a really good question! I think for me success would look like every single client I work with having a great experience which genuinely makes a real difference to their everyday life and their confidence (within themselves and their outfit building ability). For me it’s all about the client, making sure they’ve enjoyed and gained something from the process is so important to me! Happy customers who feel full of excitement when they go to their wardrobe in the morning or ahead of an event - that to me is success.’

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‘Also, listen to your internal voice, I only discovered this very recently and it is crazy how much of an effect it can have on your productivity and confidence - we can be so mean to ourselves! Be kind to yourself!’
— Alison McDougal, alison.style
Alison McDougal